SEO Blog

Social Media Marketing has grown substantially since its inception with Classmates.com in 1995. According to Wikipedia SMM is 'information content created by people using highly accessible and scalable publishing technologies that is intended to facilitate communications, influence and interaction with peers and with public audiences, typically via the Internet and mobile communications networks. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio.'

Marketing, Lead Generation and Brand Development has never been more important for business and organizations. Social Media provides a window for companies to gain significant market share online in a short time.

Business owners have said:

“ I post on blogs and BBS because I can express myself to millions of people at once."

” I like the rush, and I feel empowered.“ I believe the bloggers and their ideas. They are my friends and will tell me the truth, unlike ” advertisements."

The reality is Social Marketing does empower the Business. It permits an individual or Business to express their brand and market services provided the information supplied is creative and thoughtfully presented. Your information can be more believable and attract thousands if not millions of viewers. Social marketing web properties usually rank in the top 100 on major search engines. By leveraging their strength small business can 'piggy-back' on the Social site supporting high organic links and visibility. I would suggest that by developing an effective strategy a business can achieve higher visibility with Social sites then with Pay per Click (PPC) and SEO combined. Why? The viral component just does not come into effect with PPC. A strong anchor site with imbeds from various other sites will cause viewers to 'fav', digg, imbed, link, tag and RSS the content. Over several months you will see increased traffic to information relating to your services.

Do not: a) Blatantly advertise your product b) Stuff logos and links everywhere c) Do not copy work, writings from other people. If you are referencing research then reference correctly.

Do: a) Write creatively b) Mash and embed all relevant material including other works c) Keep information to a small digestible size d) Strategically cross-link
Effective Social Maketing Sites for SMB's:

1. YouTube.com Video Sharing
2. SlideShare.net Slide Sharing
3. Wordpress.com Bblogging
4. digg.com Bookmarking
5. Twitter.com Short Blogging
6. Facebook.com Personal Networking
7. Linkedin.com B2B Networking
8. pixel2life.com Graphic Design
9. sphinn.com/ Internet Marketing
10. activerain.com Real Estate