Engage Customer Participation and Brand Knowledge through WhiteFire’s Opt-in Email Management.
Having trouble with a current email campaign? Is the response rate lower than you would prefer? With WhiteFire software, you can organize your campaigns in one place, for multiple social media platforms, such as Facebook and Twitter. When constructing an email campaign it is crucial to identify, what you want, what your cause is, who you are, why the recipient should help you and what the next step is. With WhiteFire marketing software, you are able to organize your opt-in email campaign in one place. You can track who registered, shared the campaign with others, and through what social media platform. This allows for increased insight into where your niche market is, as well as providing an indication of where best to focus your attention for an increased ROI.
Increase Net Opt-ins:
Increase your net opt-ins through using our existing loyalty list, your own list, partnering with exciting new online forums to increase opt-ins. It is important to pair direct marketing processes such as email and social media. In your email to customers allow access to social media sites so that they can share the information with others, which can increase your opt-in rate. With WhiteFire, the Canadian Tire “Share and Win” campaign was able to successfully increase email opt-ins, as well as increase sharing of the brand on social media sites such as Facebook and Twitter. The premise of the “Share and Win” campaign was that one only needed to go to the Canadian Tire website, enter their name and email address, then answer four questions about themselves. With print coupons being the highest social interest area at 32%, sales notifications at 28% and offers to win at 23%, Canadian Tire focused on coupon offerings. After filling out the form and opting-in to receive emails from Canadian Tire, Contestants were then able to choose as many of the following printable coupons:
- $10 off $40 for Marks Warehouse (Expires November 30, 2010),
- $30 off Canadian Tire Road Side Assistant membership (Expires December 31, 2010),
- Free Tire Rotation & fluid top up with Purchase of Oil Change (No expiry date).
The more someone shared the details of the contest, the better chance they had of winning an iPad or an iPhone 4. As a result of this, various people posted the contest details on their blogs, tweeted about it on Twitter, or shared it on Facebook. This increased brand awareness and traffic to the site. Social lift was optimized as original media produced on 5,867, or 49% of the registrants, while WhiteFire 6,046, or 51%. Social sharing accounted for 2,756 or more of the total registrants through WhiteFire, while social blogging attracted 3,290 people.
The total amount of registrants who shared was 3,994 or 39%, which produced 2,186, a total of 22%. These figures were tracked and followed using WhiteFire software. Our marketing software is a strong addition to your marketing campaign.