Empower Your Brand
Empower the People, Empower Your Brand:
By listening, reading and participating, brand marketers have an opportunity to make their brands more approachable and shareable than ever before.” – Chris Brogan & Julien Smith“By listening, reading and participating, brand marketers have an opportunity to make their brands more approachable and shareable than ever before.” – Chris Brogan & Julien SmithThe Death of the Journalist The role of the journalist is quickly becoming obsolete. With the introduction of social media influencers, the dissemination of information across multiple platforms, by multiple users is a reality. Unlike traditional journalism, which used reporting forums such as print or television, influencers are able to Tweet, Blog or Facebook the latest brand information, reaching a mass audience of faithful followers. How should a marketing team approach this new form of PR? What do these relationships look like, and what benefit does it hold for the organization?
Speak With, Not At People! In order to harness the power of social media influence for your brand involves multiple conversations. It is about entering an online forum and observing the interactions between participants, understanding how they interact with one another, and what they think of your product. What is the culture of the online forum? Your observations can evolve into conversations, as you begin to understand how the participants interact with each other. It is about being authentic. Online forums focus on truthful representation. Tell A StoryJoin the conversation, but do it through sharing little nuggets of your own personality, likes and dislikes. Allow the sharing of information to flow. You are the flagship for the company. What you say and do will speak volumes to people; the more personable you are, the more likely they are to connect with you and the product. A happy blogger is a chatty blogger. Try to give them the best service and product information possible. Be helpful and approachable; they will spread the word. It is not about forcing a deal, it is about creating an atmosphere of sharing and innovation; where people can express themselves in an open forum. Overall, it is about the people. It’s about joining in, and nurturing conversations with people. Create an atmosphere of collaboration, and watch your brand awareness soar.